Design for the branding of Joe. Having trouble with ideas but I've done this so thought I'd post it. May well change this before I take it to print.
Focusing on Joe's personality trait of wanting to be the excel/be separated from the average I've put together this little logo. The three bars represent the normality or the crowd with the furthest right just hovering slightly above the others.
-JOE I MEAN NO OFFENCE BY THIS!-
Didn't really know what shapes would work well as representing humans, i played around with a few shapes but i thought these bars were the most suitable. But i wanted them to have some texture, so i scanned in a section of printed type and used that. I thought these rough bars had a more human aspect to them rather than using a clinical straight line drawn on the computer. Hopefully this should be effective when printed up at A2.